Communiqués de presse

SEASON OF GIVING COMES TO BLIZZARD BATTLE.NET® 
WITH NEW WAYS TO GIFT AND CONNECT

New Social tab and communication enhancements on Battle.net® add social profiles, avatars, player-to-player gifting, groups, and more

Communication is a thing, and now players can do it better than ever with the launch of new social features on Blizzard Entertainment’s Battle.net® gaming platform. Blizzard Battle.net now has a Social menu tab with new features such as Blizzard Groups, social profiles, custom avatars, and more. Player chat now takes place in this new section of the platform. It’s also where players will find the Appear Offline setting, giving them the ability to go stealth and focus on a single game or task.

Just in time for the holidays, Battle.net is also getting an easier and more natural way to gift items. Players can now show appreciation for their friends by directly sending them items such as Hearthstone card packs, helping extend that “season of giving” spirit year-round.

Social Tab

Our new Social tab is your one-stop-shop for managing all your various social interactions, including chatting one-on-one with a friend and engaging in our new Blizzard Groups feature.

Chat now works even when players are offline; you can send a message to an offline friend and they’ll receive it when they come back online. You’ll also see a history of your chat, so you’ll easily be able to pick up where you left off in all of your conversations.

These chat features are designed to work seamlessly with the recently launched Blizzard Battle.net mobile app, which lets you chat on the go—download it free now for iOS and Android to help stay connected to your friends anywhere.

Blizzard Groups

Blizzard Groups are a new way for you to connect with your friends and other groups of players who share common interests, whether it’s prepping for a raid, hanging out to cheer on your favorite esports team, or geeking out over a new comic or animated short.

Each Group can have multiple text and voice chat channels, and Group administrators have a variety of tools to help manage membership, send out invitation links, and more. When it’s time to go offline, you can easily catch up on conversations you might have missed once you return.

Head to the new Social tab to get the party started!

Player Gifting

One of your Blizzard friends have a birthday coming up? Or just want to say “thanks” for some awesome support in a recent game? With player-to-player gifting, you can purchase and send in-game gifts to your friends.

To send a gift, head to the Shop tab and select a gifting-enabled item such as Hearthstone card packs. Select the Gift button, and then choose the desired recipient’s name or BattleTag from a drop-down menu during the purchasing process.

When someone sends you a gift, the upper right of the app will light up to show you that something’s waiting (you can also select View Gifts from the drop-down menu under your BattleTag). Click Claim or visit the Gifts web page on mobile to add the gift to your collection in the associated game.

Profiles and Avatars

Let the Blizzard world know a little bit more about you by customizing your profile and choosing an avatar.

Your profile lets you share what’s on your mind with an About message, add links to where people can find you on social media, show people what games you’ve been playing recently, and more. You can also choose whether to make your profile public so that potential pals can learn more about you.

Your avatar will represent you in chats, in Groups, and other places in the Blizzard community. You can choose from more than 100 different heroes, villains, and other iconic characters from across Blizzard’s game universes and beyond.

Customize your profile and choose an avatar through the View Profile button in the app header and Friends list drop-downs.

Appear Offline

Appear offline allows you to set your status to show you as “offline” to your Blizzard friends while remaining connected to Battle.net. This means you can launch the app and game away without distraction.

Appearing offline will show you as offline to everyone in your Blizzard friends list both in the Battle.net app and in-game. Gameplay and game-specific features such as matchmaking are unaffected while you are appearing offline. Note that in the case of World of Warcraft, you will still appear online as your character in-game.

While appearing offline you can still send and receive messages in the app, but it is up to you when you want to respond.

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About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft® , StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes sixteen #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net ®, is one of the largest in the world, with millions of active players.
關於前瞻性聲明的說明:本新聞稿中涉及Blizzard Entertainment 未來預期、規劃、意圖或戰略的資訊,均屬於非事實的前瞻性聲明,包含大量風險和不確定性。本新聞稿中,對《魔獸世界

軍臨天下》前瞻性聲明通常包括發行日期、特色與遊戲內容。可能導致Blizzard Entertainment 實際未來結果與由前瞻性聲明所指示的描述有重大差異的因素包括但不限於產品延誤以及Activision Blizzard 在最近年報表10-K和季報表10-Q 聲明中提及的額外風險因素。本新聞稿中的前瞻性聲明均以 Activision Blizzard和Blizzard Entertainment至新聞稿發佈之日掌握的資訊為基礎,Activision Blizzard 和Blizzard Entertainment 沒有義務更新任何此類前瞻性聲明。前瞻性聲明在做出時被認為正確,可能最終證明是錯誤的。這些聲明並不能保證 Activision Blizzard 未來的業績,存在風險、不確定性及其他因素,其中部分聲明超出公司控制範圍,並可能導致與當前預期存在重大差異的實際結果。