Press release

10/3/2015

THERE'S ALWAYS ROOM FOR ANOTHER! HEARTHSTONE® COMING TO JAPAN IN OCTOBER

IRVINE, Calif.—October 2, 2015—The innkeeper’s getting ready to set up shop in a whole new land! Blizzard Entertainment is bringing Hearthstone®, its smash-hit digital strategy card game, to Japan this month! Hundreds of thousands of Japanese gamers are already playing non-localized versions of Hearthstone, but soon everyone in Japan will have access to a fully localized Japanese-language version, making it easier than ever to pull up a chair and get in on all the card-slinging action.

“Gamers in Japan have shown a lot of passion and support for  Hearthstone since it launched globally last year,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We’re excited to finally bring them a fully localized version, and we look forward to welcoming even more Japanese duelists to the inn later this month.”

Deceptively simple, yet insanely fun, Hearthstone is a free-to-play digital strategy card game that anyone can enjoy. Players choose an epic Warcraft® hero to play as, and then take turns playing cards from their customizable decks to cast potent spells, use heroic weapons or abilities, or summon powerful characters to crush their opponent. Whether you want to prove your prowess in ranked matches, test your chops as a deck builder in the Arena, challenge your friends in a Tavern Brawl, or battle crafty A.I. opponents to win shiny new cards in Solo Adventures, Hearthstone offers all kinds of fun ways to play. For more information about the game, visit www.playhearthstone.com.

Hearthstone will be available in Japan for iOS and Android mobile phones; Windows®, iOS, and Android tablets; and Windows and Mac® PCs. Localized versions of all content currently available in the game—including Classic and expansion card packs, Adventures, and Heroes—will be available for purchase in the in-game Shop with the launch of the Japanese version, providing gamers with limitless possibilities for fine-tuning their deck-building strategies. Further details on Blizzard’s launch plans for the Japanese version of Hearthstone will be announced at a later date.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment’s track record includes nineteen #1-selling games* and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

*Sales and/or downloads. Based on internal company records and reports from key distribution partners.


 

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future, including statements about scheduled release dates , are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.   

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