Press release

7/7/2017

HEARTHSTONE® PLAYERS BECOME KNIGHTS OF THE FROZEN THRONE IN AUGUST  

Pry 135 new cards from the Lich King’s icy grasp in upcoming expansion for Blizzard Entertainment’s internationally acclaimed digital card game


Transform heroes into Death Knights and wield powerful new abilities with legendary Hero Cards


Claim the Frozen Throne in a series of free missions

IRVINE, Calif.—July 7, 2017—For those in the service of the Lich King, death is only the beginning. . . . Blizzard Entertainment today announced Knights of the Frozen Throne, the new expansion coming this August to Hearthstone®, Blizzard’s smash-hit digital card game. Adventurers will soon travel to Northrend, where they’ll confront the Lich King and be raised as Death Knights, wielding otherworldly powers and stealing life from their opponents, and ultimately ascending Icecrown Citadel to claim the Frozen Throne—and 135 frosty new cards—for themselves.

In Knights of the Frozen Throne, players storm Icecrown Citadel, the Lich King’s frozen fortress, in pursuit of the forbidden might of runic magic. Rumor has it the Lich King seeks champions to imbue with the icy essence of undeath: players will soon receive his favor in the form of nine new legendary Hero Cards that, when played, transform Hearthstone’s heroes into fearsome Death Knights, granting frost-rimed armor and modified powers. The Lich King has also decided to bestow players with a new power from beyond the grave: “Lifesteal,” a chilling new keyword, heals players for damage dealt.

Those not content with merely serving at the Lich King’s behest can challenge him directly in a series of free missions that Knights of the Frozen Throne will offer to all players. Step into Icecrown Citadel in the prologue mission, then venture through the citadel’s two wings as you fight iconic bosses like Professor Putricide and Sindragosa on your way to a final epic showdown against The Lich King himself. After completing the prologue mission, players will receive a random legendary Death Knight Hero Card.

Coming to Windows® and Mac® PCs; Windows, iOS, and Android tablets; and mobile phones, Knights of the Frozen Throne card packs will be winnable in Hearthstone’s Arena mode and purchasable with in-game gold or real money at the same prices as Hearthstone’s other card packs. Starting today and up until the expansion is released, players eager for an audience with the Lich King can pre-purchase Knights of the Frozen Throne card packs in a special 50-pack bundle, on any platform, for a one-time price of $49.99 (one purchase per account). Those who do so will be granted a unique themed card back from the Lord of the Scourge himself.

Get your first taste of undeath at thefrozenthrone.com.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft®, Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo® franchises, and the multifranchise Heroes of the Storm®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twenty-one #1 games* and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

*Based on internal company records and reports from key distribution partners.

Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future, including statements about pricing, preorder dates, release dates, features, and functionality of the Knights of the Frozen Throne expansion for Hearthstone are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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