Press release

12/1/2016

CRIME RATE SOARS AS MEAN STREETS OF GADGETZAN DEBUTS​​​​​​​

132 thrilling new cards available in fourth expansion for Hearthstone®, Blizzard Entertainment’s internationally acclaimed digital card game
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Tri-class cards and unique crime family mechanics bring brand-new deck-building possibilities

IRVINE, Calif.—December 1, 2016—City officials today announced that crime in Azeroth’s biggest trade city has skyrocketed following the release of Mean Streets of Gadgetzan, the fourth expansion for Hearthstone®, Blizzard Entertainment’s smash- (and grab) hit digital card game. Determined to make their fortunes in the city of opportunity, players from around the world are pouring into Gadgetzan . . . and the city’s three major crime families have taken notice. These fresh recruits have signed up for a life of crime in the hopes of a big score—132 sly new Hearthstone cards to add to their collections!

In Mean Streets of Gadgetzan, players find themselves in the grimy back-alleys of a lawless locale where criminals from all over Azeroth have found a haven free of scrutiny from the Horde and the Alliance. Above all the petty perpetrators and small-time criminals sit three crime families that truly rule the streets: the weapon-smuggling Grimy Goons, the assassins of the Jade Lotus, and the mana-hungry Kabal. Each family offers unique benefits to its own select set of three Hearthstone classes, allowing them to use special tricks of the trade unavailable to rival families. When building decks, players must choose their allies wisely!

“With Mean Streets of Gadgetzan, we’re introducing some exciting new mechanics to give deck-builders all-new ways to play Hearthstone,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “It’s going to be fun to see the influence of the three crime families spread throughout Gadgetzan as players align themselves with the Grimy Goons, the Kabal, and the Jade Lotus.”

Mean Streets of Gadgetzan is available now for Windows® and Mac® PCs, iOS and Android™ tablets, and iOS and Android phones. Card packs can be purchased individually or in discounted bundles from the in-game Shop for gold or real-world currency at the same price as all other Hearthstone card packs. Players now have the chance to win Mean Streets of Gadgetzan card packs as quest rewards or prizes in the Arena, and can also craft cards from the expansion by using Arcane Dust collected from disenchanting unwanted cards.

Learn more about the unscrupulous opportunities that await you in the Mean Streets of Gadgetzan at www.gadgetzan.com.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®, Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo® franchises, and the multifranchise Heroes of the Storm®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twenty-one #1 games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

*Sales and/or downloads, based on internal company records and reports from key distribution partners.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future, including statements about pricing, preorder dates, release dates, and features of the Mean Streets of Gadgetzan expansion for Hearthstone: Heroes of Warcraft, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

 



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